Are Baby Boomers Your Target Market?

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Baby BoomersThe Baby Boomer Market

Last week my blog post, entitled “Who is Your Target Market” addressed the importance of identifying your target market and how to direct your marketing efforts to them directly.

In many cases, Baby Boomers, are the ideal client for some products and services.

Recently, a survey was sent to my email focusing on Baby Boomers and their wants, needs and interests.  I filled it out and was provided with the results.  I found it very interesting and would like to share those results at this time.  As well, I have asked for permission from the lady who conducted this survey  to share this information and she graciously approved.  She asked that I share the link to her website and invite others to do her survey themselves.  She will be happy to provide the latest results of this on-going survey to all participants whose birthdates are between 1946 and 1964.

Her name is Elizabeth H. Cottrell and her contact info is below:

Her website:                                http://www.heartspoken.com/
The link to the survey:            http://bit.ly/8OkAO

 

BABY BOOMER MARKET SURVEY RESULTS
1How concerned are you about your financial future?
Concerned to the point of anxiety
Very Concerned
Concerned
Somewhat Concerned
Not Concerned
25.2%
29.0%
24.3%
15.9%
5.6%
2How concerned are you about your children (or grandchildren) being able to live as happy, independent adults?
Concerned to the point of anxiety
Very Concerned
Concerned
Somewhat Concerned
Not Concerned
5.9%
25.5%
21.6%
23.5%
23.5%
3How concerned are you about handling issues that face your aging parents (housing, caretaking, driving, estate planning, end-of-life decisions, etc.)?
Concerned to the point of anxiety
Very Concerned
Concerned
Somewhat Concerned
Not Concerned
4.0%
22.0%
28.0%
19.0%
27%
4How concerned are you about environmental issues and sustainability of natural resources?
Concerned to the point of anxiety: 8.4%
Very Concerned: 29.9%
Concerned: 27.1%
Somewhat Concerned: 19.6%
Not Concerned: 15%
8.4%
29.9%
27.1%
19.6%
15.0%
5How interested are you in cultivating and expanding your spirtual development?
Not at all interested
Somewhat interested
Very interested in spiritual development within current faith
Very interested in all aspects of spiritual development
12.1%
24.3%
24.3%
39.3%
6Please tell us what other media you've viewed/used for information or entertainment in the last 3 months?
Video/CD/DVD
SmartPhone
Radio
Internet
Television
Social Media
77.6%
14.0%
74.8%
99.1%
91.6%
81.3%
7What are your primary non-employment activities, interests and/or hobbies?
7Writing
Woodworking/Carpentry
Walking/Hiking
Travel
Tennis
Spending time with Family
Speed Reading
Relationships/Dating
Reading
Political Activities
Photography
Outdoor Activities
Musical Activities
Golf
Genealogy
Gardening
Entrepreneurial Activities
Education/Learning
Crafts
College-level Coursework
Collecting
Charitable Activities/Volunteer Work
Camping
Birding
Art
71.7%
3.8%
47.2%
38.7%
3.8%
57.5%
1.9%
5.7%
77.4%
12.3%
23.6%
31.3%
24.5%
11.3%
4.7%
34.9%
57.5%
48.1%
19.8%
9.4%
4.7%
26.4%
7.5%
4.7%
17.0%
8Many Baby Boomers cherish this time in their lives to learn new things and take on new challenges. In which of the following areas would you most want to increase your knoweldge or expertise in the next 5 years?
Other
Writing/Self-Publishing
Spiritual Development
Self Help
Relationships/Dating
Public Speaking
Philanthropy
Personal Finance
Personal Development
Nutrition
Leaving a Legacy
Learning New Skills
Learning a New Language
Investment Strategies
Home or Small Business Opportunities
Health/Fitness
Grandparenting
Estate Planning
Environmental/Sustainability Awareness
Business/Entrepreneurial Models
35.0%
69.4%
39.4%
21.1%
6.5%
19.1%
11.8%
32.6%
50.5%
38.3%
18.2%
31.0%
16.8%
18.7%
42.9%
40.8%
10.8%
6.6%
18.3%
58.8%

 
 
 

Diane L. Coville

www.alternativeofficeassistance.com

 

 

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