All About Branding Your Business

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BrandingI love productive, on schedule weeks and this has been one of them.

I got a fair amount of client work done.  I increased my presence on the social networking scene.  I have connected with a potential client and I addressed another component of my Strategic Plan for 2009 – Training and Learning.

I have signed up for the VA Classrooms Social Networking course.  I have heard great reviews on this course from a couple of “alliances” who have already acquired 3 new clients each since they are now certified as Social Networking Specialists.  Since I am already providing that service to 3 clients, I want to add to my skills and maximize the skills to help my clients.  The link to VA Classroom is:

I also heard through the Canadian Virtual Assistant Connection, one of my groups, that there is an amazing Seminar Series coming up in February (Feb. 16 to 19th) with 20 wonderful speakers.  The link to the Marketers Mojo Conference is:

I am definitely moving ahead in my business and I am NOT looking back.

Branding Your Business

When I mention the word Brand, what do you think of?  Most people think of a logo that is associated with famous companies like Nike, Coca Cola, Home Depot, Staples, Walmart and on and on.  They have specific colours, a logo and a phrase attached to their business such as “You can do it, we can help…”

And have you thought about how you Brand your business?  My “brand” is clearly visible on my website, business cards, invoices, letterhead, profiles on social networking, etc.  It includes my logo, colours and in the message I want to get out to my past, present and prospective clients.  Whatever I do, my brand is there and the more it is out there, the more familiar it becomes to the public as long as it is consistent.  Consistency is the key to familiarity.  And it speaks of professionalism which is another message I want to relay in my marketing.

I encourage all new business owners to think about what consistent look and message you want to market for your business from your business card all the way to your website and every way you advertise.  And follow that consistent message from the start.

So now that we have had the long cold dog days of January behind us, are we ready for February? …that brings TAX TIME to mind…!

 Diane L. Coville


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