When someone decides to become a Virtual Assistant, they usually think in terms of offering services related to their experience. They are already facing the task of learning how to provide their services as they transition to using hardware and software to go virtual. Many VA’s, once established, gain steady clients and/or project work.
However, if they are involved in VA organizations or forums, they consistently hear that “niching” their services is the way to go. If you are considering this option, the first question you should have is “what are the pros and cons of becoming a specialist?”
5 Pros to Become a Specialist:
- The Virtual Assistance industry is growing rapidly in 2010. Becoming a Specialist allows you to stand out from the crowd.
- You can narrow down your “target market” and your “ideal client”.
- You can become a “thought leader” in your specialized field.
- You can provide more detailed services, tailored to your client’s needs.
- You can more easily focus on updating your education and experience to the latest methods and skills in your speciality.
- In order to become a Specialist you have to train yourself to be fully knowledgeable in your chosen field. You have 2 choices. You can choose to research and learn from countless sources on the internet but that involves an extraordinary amount of time and does not necessarily provide you with all the information to be the best at that service and provide the desired results for your clients. Or you can research all the sites, groups and schools that have courses available but you have to be prepared to spend varying amounts of money to get the education, get certified or obtain a diploma, and purchase the hardware and software you will need.
- If you specialize, be consistent. It is very easy to be distracted by providing totally unrelated or general services and robs you of the time you want and need to be making use of your specialized services. The way to rise above all the competition, is to “be on top of your game”. Be clear in your marketing messages and your branding.
- In specializing, you have narrowed down who your clients will be but it may be difficult to turn down a big project or steady client.
If you have decided that being a specialist is the right choice for you, are you aware of all the areas of specialization available in the Virtual world? You can choose to have professional clients in specific industries like legal, medical, real estate, authors/speakers, the trades, etc. OR you can choose a specialty service and offer it to various sizes and kinds of businesses.
Some examples of “niched” services:
- Internet Marketing Specialist
- Social Media Marketing Specialist
- Virtual Event Specialist
- Press Release Specialist
- Research/Development Specialist
- Search Engine Optimization Specialist
- Accounting/Bookkeeping Specialist
- Video Marketing Specialist
- Website Creator
- Desktop Publishing
- Blog Marketing Specialist
…..and the list goes on.
If you have specialized, what was your choice? Why did you choose that particular specialty? And if you have a specialized service you want to add to this list, please feel free..
Diane L. Coville
ALTERNATIVE OFFICE ASSISTANCE