How Market Research Can Set You Up For Success Online

Do you want to know exactly what you need to say and do online to reach your prospective clients?  Market Research is your answer. Whether you are in the start-up stage of your business, planning to expand or wondering what your competition is doing right and what you can do to be more competitive, Research will provide the insights and information you need. Often business start-ups fail … [Read more...]

5 Email Marketing Don’t Do’s

  Most of us have heard of “The Money is in Your List”. That would be the email addresses you cultivate into your Newsletter list to communicate with your prospective clients and existing clients. Newsletters are a great way to:   Build Trust Keep a steady line of communication going with the Offer valuable information that will help them Keep them informed of upcoming … [Read more...]

How to Get Creative with your Content Marketing

There is no doubt that in 2013 Content Marketing must be a key strategy in your marketing efforts.  Not only does it spread the word about your Company and your brand, it gives you a unique way to reach out to your prospects and customers and interact with them to build the "Know-Like-Trust" factor that encourages sales.  And Google now ranks that Content as an integral part in it's efforts to … [Read more...]

What To Do “Before” Your Systems and Processes Fail?

After more than 8 years of being in business online, I have been "virtually" unable to conduct my business  in the past 3-4 weeks! Why? Because I couldn't foresee a series of technology issues that happened and left me scrambling. Two years ago the motherboard failed on my main computer, rendering all my programs, files and data unaccessible. I was able to retrieve the hard drive intact but it … [Read more...]

Content Marketing: The New Natural SEO? Part 4

  In the final part of this series on Content Marketing, I will clarify how Sharing and Participating on Social Networks and Forums and Blogs will be tracked and rank much higher than the previous methods that Google Algorithms used to rank importance.     Social Networks Not only are all your Social Media Accounts creating links to your website - Facebook Profile … [Read more...]