What are the Most Popular Kinds of Marketing in 2017?

A very large part of every business is their Marketing Plan.  There are so many kinds of Marketing that it gets very confusing about what they actually mean and which are most relevant and logical choices for each business. Below are some of the most popular Marketing terms today and their definitions courtesy of Wikipedia. Account Based Marketing Account-based marketing (ABM), also … [Read more...]

Have you heard the news about Google and HTTPS Websites?

By the end of January 2017, Google will now crawl websites and indicate a warning icon (on Chrome browsers) when they do not find an https:// in website URLs.   In Google’s never-ending quest to be the very best search engine in the world, it has made a new rule in 2017 regarding websites. How will it affect you?  And how will it affect your website? The https:// in … [Read more...]

How Can I Create a Better Online Marketing Plan for 2017?

Now that Christmas is almost here, New Years is just around the corner…Have you taken the time to create a Better Online Marketing Plan for 2017? We small businesses are time challenged to really spend the time to plan out our year ahead.  But consider the benefits of spending that time to create a well thought out marketing strategy that you can easily follow in the coming months which … [Read more...]

Do Hashtags Work in Social Media?

There have been many debates, pro and con, about using Hashtags in Social Media posts and whether they really work. Those new to Social Media may not understand what a hashtag is.  These are single or groups of words strung together or even anachronims preceded by the symbol “#”.  They’ve been used for years by marketers but more importantly, they have been used by those … [Read more...]

HOW TO REPURPOSE CONTENT AND WHY?

In 2016, Content has been a major force in companies reaching out to share information and strengthen their presence online.  However, most don’t actually spend time repurposing their content. Often, especially Small Businesses, rarely have the time and skills to produce content on their websites.  When they actually do make the effort, they don’t know where to start.  In a … [Read more...]

Why Is Reputation Management so Important?

Do you know what people are saying about your business online?  If you don’t have a consistent plan to monitor your Reputation Management, you could be losing opportunities AND you could also be missing customer service issues that could make or break your reputation and your business growth. Several years ago, I wrote a post about Reputation Management that is as relevant today as it was … [Read more...]

How Do I Become Successful on Social Media for Business?

Both new and existing Social Media users pose this question to me….”How do I become successful on Social Media for Business?” Those new to Social Media know they need to be there, but are not certain about what they should be doing.  Those who already have Social Media accounts, may have been there for some time but are not seeing the kind of results they were hoping for. And there are … [Read more...]

How Do I Find New Clients?

What problems do you have finding new clients? I was recently approached by a prospective client who was transitioning from owning and operating one company and moving to an entirely new business model, i.e. from a health and wellness coach to a marketing consultancy. They were formulating their business plan, the specialized services they were going to offer, their target market, their … [Read more...]

Webinars – Worth It or Not?

I have to admit I am a webinar “junkie”.  Depending on the subject line of an email inviting me to sign-up, to finding out about one on Social Media platforms to just loving the content some Leaders in their industry provide, I usually sign up for 2 or 3 a week. From an attendee point of view, I love learning and look for pertinent tips, valuable information on new software and platforms, learn … [Read more...]

How Market Research Can Set You Up For Success Online

Do you want to know exactly what you need to say and do online to reach your prospective clients?  Market Research is your answer. Whether you are in the start-up stage of your business, planning to expand or wondering what your competition is doing right and what you can do to be more competitive, Research will provide the insights and information you need. Often business start-ups fail … [Read more...]