There is no doubt that in 2013 Content Marketing must be a key strategy in your marketing efforts. Not only does it spread the word about your Company and your brand, it gives you a unique way to reach out to your prospects and customers and interact with them to build the "Know-Like-Trust" factor that encourages sales. And Google now ranks that Content as an integral part in it's efforts to … [Read more...]
After more than 8 years of being in business online, I have been "virtually" unable to conduct my business in the past 3-4 weeks! Why? Because I couldn't foresee a series of technology issues that happened and left me scrambling. Two years ago the motherboard failed on my main computer, rendering all my programs, files and data unaccessible. I was able to retrieve the hard drive intact but it … [Read more...]
In the final part of this series on Content Marketing, I will clarify how Sharing and Participating on Social Networks and Forums and Blogs will be tracked and rank much higher than the previous methods that Google Algorithms used to rank importance. Social Networks Not only are all your Social Media Accounts creating links to your website - Facebook Profile … [Read more...]
In my first blog post of this series, Content Marketing: What Is It?, I provided a link to a recent blog post from Noble Samurai: http://www.noblesamurai.com/blog/seo-news/is-this-the-%E2%80%98new%E2%80%99-seo-3320/ based on a presentation by SEOmoz.com. In essence... Search Engine Optimization and Search Engines mainly based their rankings on keywords and phrases, relevant content … [Read more...]
In our previous blog post, Content Marketing: What Is It?, we defined what forms of Content can be created. So how do we go about creating content? Here is a guide to follow from Creation to Marketing to Measurement: RESEARCH from content already on the internet: white papers, articles, blogs, videos, news items, eBooks, statistics, etc. Tip: As you come up with ideas … [Read more...]
Content can be defined as being Articles, Blog Posts, Press Releases, Audios, Videos, Newsletters, Podcasts, Webinars, Teleseminars, eBooks and one of the newest - “Infographics”. Most people agree that we are on “information overload” these days. No matter what you want to know, you can likely find it on the Internet in many forms such as those listed above. In 2012, businesses … [Read more...]
Have you checked to see how your website displays on smartphones - is it mobile friendly?You may wonder why you would want to know how your website looks. Recent statistics show that more cell phone users have moved to smartphones in the last year. In fact, here are just some of the stats: Recent sales stats (US and Canada): § Nielsen report that 46% of US mobile phone owners have a … [Read more...]
Most business owners from small to large, have a Business Plan and regularly update it as they grow and evolve. At the end of each year we reflect on the past year and what worked and what didn’t and our ROI (Return on Investment). As well, we begin each new year with plans on adding new products and services or improving our business to reflect changes in our industry and how we do business. … [Read more...]
Guest Post by Della Bercovitch If you are feeling overwhelmed in the office trying to get too many things done at once, then maybe it is time for you to organize your day. Learning to plan ftoday for tomorrow, can boost your productivity. These tips will encourage you to get the most of your day in an organized and productive manner. At the end of each work day, think about what you have … [Read more...]
I’m deviating from my usual subject matter today. I happened to find an article which caught my interest because the subject matter has actually come up before with a question in a Forum. Someone wanted advice on what the rules were around insisting job seekers provide their Facebook emails and passwords during interviews to the prospective employer. I’ve heard of more and more … [Read more...]
Let’s Connect