We have all seen many powerpoint presentations throughout our business life. We see them as handouts at meetings and events. We see them at webinars and as handouts and at teleseminars we attend. Powerpoint presentations can also be a very important inclusion in Content Marketing on the web, along with blog posts, articles, press releases, audios, pdfs and video marketing.
Slideshare is a great place to upload your powerpoint presentations and Slideshare integrates with Facebook, LinkedIn and on Twitter. And Scribd is a great place to share your powerpoint content as well.
But did you know that if you have considered adding video content but held back because you think the cost of video is beyond your budget, powerpoints are the perfect solution to get started with video marketing when you are on a tight budget.
Here is how to do it:
Create a good powerpoint presentation:
- Choose a template and customize it to reflect your branding.
- Condense your content to focus on the points you want to highlight.
- Use bullet points where appropriate and 12 pt. minimum for fonts – they make it easier to read.
- Add images like pictures and/or graphs to back-up the information you are providing.
- Save your powerpoint as a presentation first and then save as a jpg. Powerpoint will ask you if you want to save each indiidual page as a jpg and click Yes.
Transfer your presentation to video:
- In Windows 7, Windows Live Moviemaker comes standard with your operating system. If you have an earlier version, such as XP, the program you use is called just Windows Movie Maker. There are also other software programs you can obtain. Some are free downloads, some shareware and some paid. A quick Google Search will help you choose the best one for you
- You will use your Powerpoint JPGs to import into your movie program and you can add an audio music file to play as it moves through the slides or create a voice-over audio from a free program such as Audacity.
- These movie programs also allow you to time your presentation as it moves through the slides and has features where you can specify individual visual effects on each slide.
Now you have your finished video, so how can you distribute it multiple times as a part of Content Marketing?
- Post it on You Tube, Vimeo, Flickr, Photobucket and countless other video sites.
- Download it onto your website.
- Add your video to your Profiles in Social Media sites like Facebook and LinkedIn and don’t forget to add it to your Google Places account.
- Add videos to your blog posts or do a “video blog post” as a change from the standard text or audio blog post.
- Create tutorial or learning videos and package them to sell to your clients.
Video Marketing is a popular and very successful addition to your Marketing Strategies.
I invite you to add your ideas for video distribution.