I am now progressing through my Social Media Marketing course finally and find I know about half the content already but I am learning so much more. As well, I have attended a few seminars on the subject and there is always more to learn. A lot of the questions are directed at the more popular Twitter.
Many people join because they have heard so much about it, but are confused about the reasoning behind Twitter. And there are those individuals who have tried it out for a few weeks and they finally understood.
First of all, there are 3 leading social networks – Facebook, LinkedIn and Twitter. Twitter has had a huge growth in 2008 and into 2009 and it is predicted it will be THE network for 2009.
When you join, you create a profile but it must be brief – your “Twitter name”, your location, your website address if you have one and a very brief bio – not just a business bio but a little bit about yourself as well. Because this is truly a social networking site whereby you seek out people you know, people they know, people you want to know and people you want to know more about with regard to their business and how it can relate to yours.
Once you have found someone you know, you “follow” them meaning whenever they “Twitter” or type in a very short message (140 characters max.), you will see their comments. And when you go to their profile page, you can check out their bio as well as the people they follow. You may want to follow their friends – acquaintances – alliances – business contacts as well, so you “follow” them. They will receive an email alert when anyone “follows” them, and if they are like me, they check out your bio page and decide to “follow you” or not.
Predictably, if the messages you are “Tweeting” are interesting and/or informative they will add you to their list. Each time you select another individual to follow, you are then suddenly linked to all their contacts and it doesn’t take long to connect to all sorts of interesting people and a LOT of useful information, especially if they are in your field of expertise or your “target market”.
But just following and being followed is not the whole picture. As you would get to know people in a networking group like your local Chamber of Commerce, you can reply to the “tweets” and get to know and share with these existing and new connections in your network. It can take some time to get to know these new people in your network and it is all about sharing, mentoring and seeking to build relationships that may at some point turn into Joint Ventures or clients. That rarely happens overnite.
In order to see the full benefits of Twitter, give yourself at least 2 weeks to check it out. My question is, if you joined Twitter and understood what it is all about, do you think it would be beneficial to your business and if not, why doesn’t it work for you? I would love to hear from you.
Diane L. Coville