Will your Website pass a Website Audit?

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Website AuditWhen clients approach me to help them enter the Social Media realm, my first step is to check out their website.

Why?

Because with every social media account I set up for them, part of their contact information includes a link to their website.  In fact, your website is like your on-line business card “enhanced”.  Your website is selling your products or services and is one of your most expensive Advertising expenses.  If a website does not contain all the crucial elements to promote your business and acquire prospects and leads, then your ROI (Return on Investment) will be less than satisfactory.

What are some of the elements necessary to pass a Website Audit?

We follow a 30 point checklist as we move through the website.  Where elements are missing, we offer recommendations to enhance the site.

For example:

One of the first things we check for is SEO (Search Engine Optimization).  We check the source code on the various pages.

In my experience, an alarming number of websites have not been SEO optimized with ANY keywords.  I would guess that the reason for this is that when I had a web designer create my first site 7 years ago, I didn’t know the first thing about SEO.  And so I didn’t make sure the web designer had done this critical step in his creation of my site.

I suspect that many web designers just follow their clients instructions on how to design the site but many failed to add SEO to their services in completing a website.  And there are several sites on the internet who offer a WYSIWYG (What you see is what you get) do-it-yourself system and SEO is NOT part of that package.

Another example:

We check out every site for a USP (Unique Selling Proposition).  When a visitor hits your Home Page, does it answer your visitor’s question:  WIIFM (What’s In It For Me?).  Does it send a clear message to make them stay and find out more?

If we can say YES to at least 80% of the 30 question audit, then the website gets a satisfactory Pass.

How does your website measure up?  Is it “Visitor Ready”?

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