Have you heard the news about Google and HTTPS Websites?

By the end of January 2017, Google will now crawl websites and indicate a warning icon (on Chrome browsers) when they do not find an https:// in website URLs.   In Google’s never-ending quest to be the very best search engine in the world, it has made a new rule in 2017 regarding websites. How will it affect you?  And how will it affect your website? The https:// in … [Read more...]

How Can I Create a Better Online Marketing Plan for 2017?

Now that Christmas is almost here, New Years is just around the corner…Have you taken the time to create a Better Online Marketing Plan for 2017? We small businesses are time challenged to really spend the time to plan out our year ahead.  But consider the benefits of spending that time to create a well thought out marketing strategy that you can easily follow in the coming months which … [Read more...]

Do Hashtags Work in Social Media?

There have been many debates, pro and con, about using Hashtags in Social Media posts and whether they really work. Those new to Social Media may not understand what a hashtag is.  These are single or groups of words strung together or even anachronims preceded by the symbol “#”.  They’ve been used for years by marketers but more importantly, they have been used by those … [Read more...]

HOW TO REPURPOSE CONTENT AND WHY?

In 2016, Content has been a major force in companies reaching out to share information and strengthen their presence online.  However, most don’t actually spend time repurposing their content. Often, especially Small Businesses, rarely have the time and skills to produce content on their websites.  When they actually do make the effort, they don’t know where to start.  In a … [Read more...]

Why Is Reputation Management so Important?

Do you know what people are saying about your business online?  If you don’t have a consistent plan to monitor your Reputation Management, you could be losing opportunities AND you could also be missing customer service issues that could make or break your reputation and your business growth. Several years ago, I wrote a post about Reputation Management that is as relevant today as it was … [Read more...]