How to Increase Your Impact on Your Social Media Posts with Visual Content Marketing

  Social Media is always evolving by using new tactics to increase the effectiveness of posts. By far, the biggest favourite in 2015 has been adding relevant images to posts. Visual Content Marketing makes posts much more effective.  Want the proof? Courtesy of Hubspot: http://blog.hubspot.com/marketing/visual-content-marketing-strategy People may read “text only” posts but “text with … [Read more...]

How to Market Better Online in 2014

The end of the first half of 2014 is almost upon us and many businesses are reviewing how their Marketing Plan is working so far.  Whether you have a Marketing Department, do it yourself or outsource, are you keeping track of your results so far?  Do you adjust your Plan based on your results going forward?  Do you know how to market better online in 2014? You may have questions about where and … [Read more...]

How To Update Your Website – Get Current!

  How long has it been since you updated your Website? I recently attended some Hubspot Webinars with regard to the old versus new Search Engine Optimization.  One item mentioned was somewhat related to how our websites are updated and changed over time.....something I hadn’t really thought about. I used a website called:  Wayback Machine to get a screen capture of the evolution of my … [Read more...]

How Can I Measure my Return On Investment in Social Media?

When businesses decide to add Social Media to their marketing plans they measure the results of their efforts or Return on Investment,  on their popularity – the numbers of connections, likes and followers and, additionally, their participation and exchanging information and building relationships online. But when it comes to actually measuring their success = SALES, they are confused on how to … [Read more...]

Go Mobile or Go Home – Mobile Marketing

Do you know how your customers are finding you?  Can they access your website and contact information on a smartphone or iPad?  Have you added Mobile Marketing to your marketing strategies? I live in a small city of approx. 150,000.  Our city is the “gateway” you might say to cottage country and ski country in Muskoka, Georgian Bay and Haliburton in Central Ontario – lots of tourists pass through … [Read more...]