Content Marketing: The New Natural SEO? Part 4

  In the final part of this series on Content Marketing, I will clarify how Sharing and Participating on Social Networks and Forums and Blogs will be tracked and rank much higher than the previous methods that Google Algorithms used to rank importance.     Social Networks Not only are all your Social Media Accounts creating links to your website - Facebook Profile … [Read more...]

Content Marketing: Why It Is Most Important in 2012? Part 3

In my first blog post of this series, Content Marketing:  What Is It?,  I  provided a link to a recent blog post from Noble Samurai:  http://www.noblesamurai.com/blog/seo-news/is-this-the-%E2%80%98new%E2%80%99-seo-3320/ based on a presentation by SEOmoz.com. In essence... Search Engine Optimization and Search Engines mainly based their rankings on keywords and phrases, relevant content to … [Read more...]

Content Marketing: How Do I Create Content? Part 2

In our previous blog post, Content Marketing:  What Is It?, we defined what forms of Content can be created. So how do we go about creating content?  Here is a guide to follow from Creation to Marketing to Measurement:   RESEARCH from content already on the internet:  white papers, articles, blogs, videos, news items, eBooks, statistics, etc.  Tip:  As you come up with ideas for … [Read more...]

Content Marketing: What is it? Part 1

Content can be defined as being Articles, Blog Posts, Press Releases, Audios, Videos, Newsletters, Podcasts, Webinars, Teleseminars, eBooks and one of the newest - “Infographics”. Most people agree that we are on “information overload” these days. No matter what you want to know, you can likely find it on the Internet in many forms such as those listed above. In 2012, businesses recognize … [Read more...]

Is your Website Mobile Friendly?

Have you checked to see how your website displays on smartphones - is it mobile friendly?You may wonder why you would want to know how your website looks. Recent statistics show that more cell phone users have moved to smartphones in the last year.  In fact, here are just some of the stats: Recent sales stats (US and Canada): §  Nielsen report that 46% of US mobile phone owners have a … [Read more...]

3 Ways You Can Keep On Top of Your Business

Most business owners from small to large, have a Business Plan and regularly update it as they grow and evolve. At the end of each year we reflect on the past year and what worked and what didn’t and our ROI (Return on Investment). As well, we begin each new year with plans on adding new products and services or improving our business to reflect changes in our industry and how we do business. A … [Read more...]

5 Tips to Boost Your Productivity at Work

Guest Post by Della Bercovitch If you are feeling overwhelmed in the office trying to get too many things done at once, then maybe it is time for you to organize your day. Learning to plan ftoday for tomorrow, can boost your productivity. These tips will encourage you to get the most of your day in an organized and productive manner. At the end of each work day, think about what you have … [Read more...]

How Facebook Could Prevent You From Getting a Job

I’m deviating from my usual subject matter today.  I happened to find an article which caught my interest because the subject matter has actually come up before with a question in a Forum. Someone wanted advice on what the rules were around insisting job seekers provide their Facebook emails and passwords during interviews to the prospective employer.  I’ve heard of more and more companies … [Read more...]

6 Reasons to Have a Social Media Strategy for Success

Although there was a huge influx of businesses recognizing Social Media was no longer an option to include in their marketing efforts in 2011, as many or more businesses will include Social Media as part of their marketing plan for 2012. After attending many webinars and participating in Forums in January and February of this year, I noticed many new and existing business owners are at the … [Read more...]

How SOPA/PIPA Would Affect Small Businesses on the Internet

Last week, the SOPA/PITA Acts were bound for approval in the United States.  In the largest online protest in history on January 18th, 2012 many huge websites (i.e. Google, Wikipedia, Wordpress.org, etc.) went black and the end result was that these Bills were shelved indefinitely.  But, that doesn’t mean they are gone.... What is SOPA? Establishes a system for taking down websites that the … [Read more...]