Alarming Ways to do your Online Marketing

Recently I have encountered 2 ways of “new” online marketing that I will never recommend to clients.   BIG MARKETING FAIL #1:  The Deceptive Opt-in Often you will see opt-ins on Social Media posts offering something free if you sign up.  I sometimes sign up for the free PDF eBook or Report.  But I am going to be watching even more carefully on what they ask for in … [Read more...]

What are the Most Popular Kinds of Marketing in 2017?

A very large part of every business is their Marketing Plan.  There are so many kinds of Marketing that it gets very confusing about what they actually mean and which are most relevant and logical choices for each business. Below are some of the most popular Marketing terms today and their definitions courtesy of Wikipedia. Account Based Marketing Account-based marketing (ABM), also … [Read more...]

How Can I Create a Better Online Marketing Plan for 2017?

Now that Christmas is almost here, New Years is just around the corner…Have you taken the time to create a Better Online Marketing Plan for 2017? We small businesses are time challenged to really spend the time to plan out our year ahead.  But consider the benefits of spending that time to create a well thought out marketing strategy that you can easily follow in the coming months which … [Read more...]

Do Hashtags Work in Social Media?

There have been many debates, pro and con, about using Hashtags in Social Media posts and whether they really work. Those new to Social Media may not understand what a hashtag is.  These are single or groups of words strung together or even anachronims preceded by the symbol “#”.  They’ve been used for years by marketers but more importantly, they have been used by those … [Read more...]

HOW TO REPURPOSE CONTENT AND WHY?

In 2016, Content has been a major force in companies reaching out to share information and strengthen their presence online.  However, most don’t actually spend time repurposing their content. Often, especially Small Businesses, rarely have the time and skills to produce content on their websites.  When they actually do make the effort, they don’t know where to start.  In a … [Read more...]