HOW TO REPURPOSE CONTENT AND WHY?

In 2016, Content has been a major force in companies reaching out to share information and strengthen their presence online.  However, most don’t actually spend time repurposing their content. Often, especially Small Businesses, rarely have the time and skills to produce content on their websites.  When they actually do make the effort, they don’t know where to start.  In a … [Read more...]

How Images in Content Marketing Boost Your Visibility and Reach Online

The majority of businesses have been increasing their marketing budgets in creating content to share online and specifically creating visual images in their Content Marketing that are relevant to their and which encourage people to share and add comments. Why?  Because statistics show that visual images in marketing get far more reach than text and Marketers are aware of the valuable impact it … [Read more...]

How to Get Creative with your Content Marketing

There is no doubt that in 2013 Content Marketing must be a key strategy in your marketing efforts.  Not only does it spread the word about your Company and your brand, it gives you a unique way to reach out to your prospects and customers and interact with them to build the "Know-Like-Trust" factor that encourages sales.  And Google now ranks that Content as an integral part in it's efforts to … [Read more...]

Content Marketing: The New Natural SEO? Part 4

  In the final part of this series on Content Marketing, I will clarify how Sharing and Participating on Social Networks and Forums and Blogs will be tracked and rank much higher than the previous methods that Google Algorithms used to rank importance.     Social Networks Not only are all your Social Media Accounts creating links to your website - Facebook Profile … [Read more...]

Content Marketing: Why It Is Most Important in 2012? Part 3

In my first blog post of this series, Content Marketing:  What Is It?,  I  provided a link to a recent blog post from Noble Samurai:  http://www.noblesamurai.com/blog/seo-news/is-this-the-%E2%80%98new%E2%80%99-seo-3320/ based on a presentation by SEOmoz.com. In essence... Search Engine Optimization and Search Engines mainly based their rankings on keywords and phrases, relevant content to … [Read more...]