Why Is Reputation Management so Important?

Do you know what people are saying about your business online?  If you don’t have a consistent plan to monitor your Reputation Management, you could be losing opportunities AND you could also be missing customer service issues that could make or break your reputation and your business growth. Several years ago, I wrote a post about Reputation Management that is as relevant today as it was … [Read more...]

How Do I Become Successful on Social Media for Business?

Both new and existing Social Media users pose this question to me….”How do I become successful on Social Media for Business?” Those new to Social Media know they need to be there, but are not certain about what they should be doing.  Those who already have Social Media accounts, may have been there for some time but are not seeing the kind of results they were hoping for. And there are … [Read more...]

How Do I Find New Clients?

What problems do you have finding new clients? I was recently approached by a prospective client who was transitioning from owning and operating one company and moving to an entirely new business model, i.e. from a health and wellness coach to a marketing consultancy. They were formulating their business plan, the specialized services they were going to offer, their target market, their … [Read more...]

How Market Research Can Set You Up For Success Online

Do you want to know exactly what you need to say and do online to reach your prospective clients?  Market Research is your answer. Whether you are in the start-up stage of your business, planning to expand or wondering what your competition is doing right and what you can do to be more competitive, Research will provide the insights and information you need. Often business start-ups fail … [Read more...]

How Images in Content Marketing Boost Your Visibility and Reach Online

The majority of businesses have been increasing their marketing budgets in creating content to share online and specifically creating visual images in their Content Marketing that are relevant to their and which encourage people to share and add comments. Why?  Because statistics show that visual images in marketing get far more reach than text and Marketers are aware of the valuable impact it … [Read more...]