Do Hashtags Work in Social Media?

There have been many debates, pro and con, about using Hashtags in Social Media posts and whether they really work. Those new to Social Media may not understand what a hashtag is.  These are single or groups of words strung together or even anachronims preceded by the symbol “#”.  They’ve been used for years by marketers but more importantly, they have been used by those … [Read more...]

How Do I Become Successful on Social Media for Business?

Both new and existing Social Media users pose this question to me….”How do I become successful on Social Media for Business?” Those new to Social Media know they need to be there, but are not certain about what they should be doing.  Those who already have Social Media accounts, may have been there for some time but are not seeing the kind of results they were hoping for. And there are … [Read more...]

How to Increase Your Impact on Your Social Media Posts with Visual Content Marketing

  Social Media is always evolving by using new tactics to increase the effectiveness of posts. By far, the biggest favourite in 2015 has been adding relevant images to posts. Visual Content Marketing makes posts much more effective.  Want the proof? Courtesy of Hubspot: http://blog.hubspot.com/marketing/visual-content-marketing-strategy People may read “text only” posts but “text with … [Read more...]