How Do I Become Successful on Social Media for Business?

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Social Media ConfusionBoth new and existing Social Media users pose this question to me….”How do I become successful on Social Media for Business?”

Those new to Social Media know they need to be there, but are not certain about what they should be doing.  Those who already have Social Media accounts, may have been there for some time but are not seeing the kind of results they were hoping for.

And there are those who have been reading everything they can find online to educate themselves but often the information is so diversified and complicated, they get overwhelmed and can`t decide what is most important to them and what steps they should take to be successful.

Social Media is “Social” –this guideline helps to understand Social Media “Etiquette”

The Golden Rules of Social MediaDo your Research and then develop a Strategy to find your Prospects that lead to Sales.  Here are 6 Tips to begin and/or improve your Social Media.

Tip #1:  Find out where your ideal customers hang out online

Ideal Customers

Facebook, Twitter, LinkedIn, Pinterest, Instagram, You Tube, etc? You can have accounts in each and every one of them but spend more time where your customers are.

 

 

 

 

Tip #2:  Find out what is most important to your customers

Queston Mark

Create content and share others content which will be of interest to them so you can help them solve their problems.

 

 

 

 

Tip #3: Posting

PostingDetermine what times your target market are generally online and do a mix of live and scheduled posts at the appropriate  times.  Add relevant images to “draw the eye” to your posts.  Include your prime keywords into those posts.  People often search for information using keywords or hashtags.

 

 

 

Tip #4: Suggested types of content to share

Typs of Content

Mix up the forms of content like blog posts, articles, eBooks, PDFs, audios, videos, graphics, powerpoints, infographics, etc.

Mix up the forms of content like blog posts, articles, eBooks, PDFs, audios, videos, graphics, powerpoints, infographics, etc.

Social Media Posting EtiquetteTip #5: Encourage participation from your community

Commnity

When sharing content of others, add your comments to their content and then share to your community.  Ask for comments, opinions, points of view on your posts.    Monitor the shares, comments and likes and acknowledge them.

 

 

Tip #6:  Collect the Statistics

Social Media Statistics

Analyze the effectiveness of your posts and the responses.  It will clarify what is working and what is not.

 

 

What other tips can you suggest that work for you?

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