HOW TO REPURPOSE CONTENT AND WHY?

In 2016, Content has been a major force in companies reaching out to share information and strengthen their presence online.  However, most don’t actually spend time repurposing their content. Often, especially Small Businesses, rarely have the time and skills to produce content on their websites.  When they actually do make the effort, they don’t know where to start.  In a … [Read more...]

How Images in Content Marketing Boost Your Visibility and Reach Online

The majority of businesses have been increasing their marketing budgets in creating content to share online and specifically creating visual images in their Content Marketing that are relevant to their and which encourage people to share and add comments. Why?  Because statistics show that visual images in marketing get far more reach than text and Marketers are aware of the valuable impact it … [Read more...]

Content Marketing: The New Natural SEO? Part 4

  In the final part of this series on Content Marketing, I will clarify how Sharing and Participating on Social Networks and Forums and Blogs will be tracked and rank much higher than the previous methods that Google Algorithms used to rank importance.     Social Networks Not only are all your Social Media Accounts creating links to your website - Facebook Profile … [Read more...]

Content Marketing: Why It Is Most Important in 2012? Part 3

In my first blog post of this series, Content Marketing:  What Is It?,  I  provided a link to a recent blog post from Noble Samurai:  http://www.noblesamurai.com/blog/seo-news/is-this-the-%E2%80%98new%E2%80%99-seo-3320/ based on a presentation by SEOmoz.com. In essence... Search Engine Optimization and Search Engines mainly based their rankings on keywords and phrases, relevant content to … [Read more...]

Content Marketing: How Do I Create Content? Part 2

In our previous blog post, Content Marketing:  What Is It?, we defined what forms of Content can be created. So how do we go about creating content?  Here is a guide to follow from Creation to Marketing to Measurement:   RESEARCH from content already on the internet:  white papers, articles, blogs, videos, news items, eBooks, statistics, etc.  Tip:  As you come up with ideas for … [Read more...]